The Base XP Plus, the successor to the popular Base XP jacket, has been visually updated for spring and summer so that it can be worn both while fishing and in your free time, thanks to its combina...
The Strike King® Shim-E-Stick is a great alternative to soft plastic sinking "stick" baits. Salt-impregnated, great action, beautiful colors.- Stick-style lure- Ultra-soft material for better hook-...
The King® Rocket Shad™ spinnerbait was built for speed. You can cast it long distances, retrieve it faster and cover more water than ever before. It's the perfect lure for learning spinnerbait tech...
Designed to elicit an immediate strike, the Strike King® Rage Swimmer looks great out of the water, and even better below the surface. Its sleek nose cone and ribbed body closely replicate natural ...
Designed to provoke an instant reaction, the Strike King® Rage Swimmer looks big out of the water, and even better below the surface. Its sleek cone nose and ribbed body closely replicate natural c...
Every Rage Tail™ lure features a unique tail design, unlike any other in soft plastic. Each one is designed with a specific purpose and uses custom high-quality plastics for superior action. You wo...
Each Rage Tail Grub features a unique and exclusive tail design, engineered like no other soft plastic lure. At 4 inches long, it's a versatile lure. Ideal when used on "darter" heads, the Strike K...
Full of rage and with an attitude that triggers predator attacks, Strike King®'s Rage Tail® Baby Rage Craws features a powerful combination of realistic effect and enticing action. Made from high-q...
Filo Premier Vibra-Max for maximum blade vibration with a ball-bearing swivel and a diamond powder-coated head, reflective eyes.
Constructed using Vibra-Max wire to maximise blade vibration
Featu...
This 8-sided beast takes the concept of a soft jerkbait to another level. Like a faceted bead versus a round bead, the beveled sides of the Strike King® KVD Perfect Plastics Ocho reflect light in d...
The Ned Rig has taken off as one of the most productive finesse fishing methods out there. We’ve introduced a new lure pattern for this finesse fishing technique, the Strike King® Ned Ocho. Designe...
The Micro-King® is a formidable little spinnerbait for ultra-light rods. It performs brilliantly and will catch tons of fish from all species. It features a small lightweight wire, Colorado blade, ...
The Strike King® KVD Perfect Plastic Finesse Worm features the softest, saltiest plastic ever produced, and even better, Strike King’s® exclusive Coffee Scent Technology. The coffee scent adds to t...
With its unique air-bubble-filled tail, the Strike King® KVD Perfect Plastics Caffeine Shad boasts a fantastic set of movements never before seen in a topwater shad lure. Made from the best plastic...
The SLX DC is one of the top models in the hugely popular SLX series. With a reputation for quality and ease of use, this SLX DC model benefits from Shimano’s I-DC4 Digital Control casting system, ...
The CURADO rod range was originally designed for the American black bass market, but is perfectly suited for European predator species such as zander and perch. Available in both configurations (Ca...
The Curado rod range cosmetically matches the Curado Baitcasting reels and has been cherry-picked from the Shimano American Black Bass line-up, where it has proven to be outstanding for fishing w...
The Cardiff A reel from Shimano is a round profile baitcasting reel with a classic design. Ideal for use with jerk and microjerk rods.
The Cardiff A is the essence of what a small casting reel s...
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