The Berkley PowerBait Cullshad Shallow takes shallow water swimbait fishing to the next level. It combines the attractive power of a bulky profile with the exclusive Honey Comb Technology (patent p...
The extreme scent dispersion of Gulp! expands the strike zone, allowing you to catch more fish! Berkley Gulp! truly is the next generation of soft baits!Features
Swims and looks alive
Realistic f...
A superb imitation of a rudd, based on a 3D scan of a real rudd! The Line Thru glide bait is an exceptional lure: retrieve it with twitches and pulls, making it glide from side to side. Add some pa...
Berkley PowerBait Nessie is an innovative soft glide bait that makes an advanced technique accessible to even beginner anglers, while opening up new possibilities for experts. Cast it, glide it, an...
Ready to reel in more predators? The Mini Tiddler packs everything you need into a mini soft lure for some serious action.
With a perfect 7cm baitfish profile, a lifelike SuperSoft movement, and a ...
The iconic Real Eel lure, now in fantastic 4D colours with a Printed Eel skin and an added provoking scent. The lure swims with a big lively kicking curl tail action, both on steady retrieve and on...
Il MOLIX RA Shad (Real Action Shad) è una Soft Swimbait realizzata con una miscela ad alta densità arricchita da un aroma attrattivo a base di estratto di gambero e pesce. Il design idrodinamico ga...
Don't let the name fool you! While our Zander Pro Shads are the most advanced lures for zander fishing, they are also fantastic for targeting many other predators. This is a soft lure that has prov...
Fox Rage Critter lures are highly attractive soft plastic lures, available in a range of colours and sizes to provide a realistic crayfish imitation. Rig them with weedless jig heads, in a Texas-st...
The Strike King® Shim-E-Stick is a great alternative to soft plastic sinking "stick" baits. Salt-impregnated, great action, beautiful colors.- Stick-style lure- Ultra-soft material for better hook-...
Designed to elicit an immediate strike, the Strike King® Rage Swimmer looks great out of the water, and even better below the surface. Its sleek nose cone and ribbed body closely replicate natural ...
Designed to provoke an instant reaction, the Strike King® Rage Swimmer looks big out of the water, and even better below the surface. Its sleek cone nose and ribbed body closely replicate natural c...
Every Rage Tail™ lure features a unique tail design, unlike any other in soft plastic. Each one is designed with a specific purpose and uses custom high-quality plastics for superior action. You wo...
Each Rage Tail Grub features a unique and exclusive tail design, engineered like no other soft plastic lure. At 4 inches long, it's a versatile lure. Ideal when used on "darter" heads, the Strike K...
Full of rage and with an attitude that triggers predator attacks, Strike King®'s Rage Tail® Baby Rage Craws features a powerful combination of realistic effect and enticing action. Made from high-q...
This 8-sided beast takes the concept of a soft jerkbait to another level. Like a faceted bead versus a round bead, the beveled sides of the Strike King® KVD Perfect Plastics Ocho reflect light in d...
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